GSK (China) delegate of Zhengzhou agency medicine accepts a reporter to interview in Zhengzhou city public security bureau. New capital signs up for reporter Liu Gang to photograph
■ " case of bribery of Shi Ke of Ge Lan element " track
A few days ago, new capital signs up for a reporter to carry investigation, open Shi Ke of arrowroot orchid element further (China) company (China of GSK of the following abbreviation) detail of downstream increase chain: Wait to increase share of market of sale, race to control, the company sells a delegate to doctor bribery, medical price is become nearly return a doctor, bribery money relies on to make up false conference and food expenses submit an expense account set now.
The GSK that new capital signs up for dispatch to suffer the outside to pay close attention to fully (China) be suspected of commercial bribery case fermenting continuously.
On July 8, henan Zhengzhou police is right GSK (China) 18 people take Zhengzhou agency criminal coercive measures, include director of many chief inspector of a sale, district and sale delegate among them.
Zhengzhou police investigation discovers, GSK (China) Zhengzhou agency was not registered in door of The Ministry of Commerce and Industry.
Investigation shows, sale delegate enters GSK (China) hind, the content of vocational training core that the company has is guest affection is safeguarded, maintain the relationship with the doctor namely.
Press company provision, the sale is represented but according to individual outstanding achievement, with lecture every months the form such as cost, conference cost, gift cost submits an expense account the 7%-10% of sale, use at be opposite doctor bribery.
According to the material of police control, GSK (China) prescription drug is in Henan each district " the sale that bring gold " , year sale amount counts 10 thousand yuan thousand.
"In the long run " , a GSK (China) corporation district selling manager expresses, the operation cost that includes bribery inside, except contain in medical price, without other measure, afore-mentioned cost cause medical price directly tall.
■ response
Head office: Change in China leader group
Senior counsel is stationed in Shanghai; Chinese business general manager will be returned China endure investigation
Reporter of dispatch of new capital newspaper learns from the Ministry of Public Security, head office of Shi Ke of arrowroot orchid element wrote the Ministry of Public Security again a few days ago, with respect to its tall canal of Chinese company share is suspected of serious economy committing a crime one case, express to in will cooperating with all one's strength, just be investigated.
norton internet antivirusHead office of element history gram expresses Ge Lan, it is the square investigation in cooperating, already accredited audit of company whole world and safeguard branch chief and senior counsel Shanghai. The company is undertaking adjustment to Chinese business, will appoint new leader group and Chinese business general manager, continue in order to ensure the square investigation in effectively response is mixed to be in China begin professional work.
Acute of mark of general manager of Chinese company business (Mark Reilly) also will return China to cooperate to investigate at the near future.
■ increase chain uncovers secret
1, uwatch case openerse at pulling a doctor into sale " enter the water "
Sufferred on July 23 when visitting, GSK (China) Li Ming of district selling manager (alias) the Duan Zi that told about to represent a circle to circulate in Zhengzhou medicine:
Zhengzhou the section office director of a hospital, went up to nod age, "Randier " . Medical delegate begs him to handle affairs, often arrange washing bath center, section office director can ask hundreds of yuan a few special service, medicine spends money to satisfy on behalf of all without exception.
"Displease do not rise, his hand holds prescription power, the assessment of medical sales volume that wants oneself amounts to mark, have to think method to satisfy him. " Li Ming says.
Li Ye is be adopted this lawfully by Zhengzhou police one of 18 crime suspects of coercive measures. He found new job 2012 to GSK (China) , much home ever was in before this foreign medicine look forward to does medicine to represent.
GSK (China) sale group is divided " sale chief inspector - district selling manager - medicine is represented " . Li Ming at hand is in charge of 7 medicine to represent.
Li Ming introduces, new personality enters what duty has 10 many days to groom, groom division comes from GSK (China) Shanghai operation center.
Divide function of GSK medicineharrison hot spring public pools and chemical reagents, advantage and remedial limits, groom the key on the meeting grooms sale skill and strategy, "Also call guest affection to safeguard, how to do well with the doctor namely relationthe best selling modern dining chairs. " Li Ming says.
Li Ming says, whether can establish a relationship with these doctors, want to see understanding extent depth. For instance, doctor " like fishing on the weekend or have a meal, the child loves to read a book or play a ball game. " " the intethe best selling watch casesrest interest that is aimed at a doctor only is extended, have a definite object in view, ability is much open medicine, increase sales volume. Increase sales volume..
Li Ming says, GSK (China) internal system offerred funds to sell a delegate, "The 7%-10% of sale is used technically at safeguarding to concern with the doctor " .
Sell delegate introduction according to its, after entering office, every medicine vancouver to harrison hot springsdelegate can get 10 thousand yuan " a shot in the locker " with one magnify list, there is the doctor record of each countrywide hospitals above, connect a doctor next namely according to area, cast its place good land " charge for the making of sth. is made " .
Li Ming still is explained, a few " eat not the dead, control bad disease, price tall, rake-off is much " medicine had better sell, should concern only " reached the designated position " , some doctors can open the medicine of a few incorrect disease even.
Wang Hui (alias) be Li Ming is inferior, a common medicine is represented, hospital of a children breathes responsible Zhengzhou division GSK two medicines and chemical reagents (treat asthma " Shu Li alternate " with sparge agent " complementary easy ketone " ) promotion.
Wang Hui says, these two years, she sells index every months 70 thousand the left and right sides, every have the funds of 7% in lunar hand, "About the same 5000 yuan " , complete flower is on doctor body, gave a doctor to make sales commission for the most part.
Wang Hui says: "The company asks we satisfy a client as far as possible all demand. " if come up against,compare " color " doctor, "A phone is called in the evening let you go, without giving thought to when you also must go " .
2, every months of settle accounts makes bribe gold into doctor bank card
The division of breath of this children hospital that is in charge of popularizing medicines and chemical reagents in Wang Hui, treat adult and the medicaments with asthmatic children, only GSK China does not manufacture, still have other brand, "Competition is very intense " .
To ensure prescription and sales volume, raise rake-off of simple case medicines and chemical reagents to become competitive stock-in-trade.
In GSK (China) the company is interior, the hospital is divided to attach most importance to dot and blame key, the doctor also presses A kind B kind differentiate, judge award criterion inspects outpatient service quantity and prescription how to much measure.
This children hospital breatbrass faucethes Zhengzhou the director Yu Fu of the division (alias) the A that belongs to GSK China kind doctor.
According to Introduction Yu Fu, every open " easy benefit alternate " , he can take sales commission 20 yuan, every " complementary easy ketone " , can take sales commission 10 yuan, "All exceed medical value become " .
At first, wang Hui can be in doctor office below the circumstance of nobody, send cash to give a doctor, settle accounts of a quarter. Later, wang Hui should come to a bank to block Zhang bugle call to 5 doctors that are in charge of maintaining a relationship, instead every month settle accounts, rake-off is hit into bank card directly.
Settle accounts basis, it is medicine in representing a group, be called " all square " data table, the row has a hospital the measure that every every section office, doctor drives medicine and detail.
Yufu of breathing division director emphasizes, the hospital gets informatization government two this years, port closes, add close managing, average doctor did not inquire the attributive of the database, "All square " need special authorization. Dan Liming says, in the drug-store of the hospital or news division, "Beautiful money can be done ' all square ' . " Wang Hui is compensatory, in Zhengzhou, "All square " it is the industry goes regular, plain code marks a price.
On July 23, yufutan old, "Rake-off aids theory of the price that promote drug tall. "Rake-off aids theory of the price that promote drug tall..
According to Introduction Li Ming, GSK (China) the income that company sale represents, main by base salary, allowance, bonus 3 parts are formed. If the 100% sales volume that finish are assessed, can take sale the bonus of 10% , the month is entered all can pass commonly 10 thousand. GSK (China) the company is employed have Wang Hui such sale delegate overtakes 3000 people.
"In the long run. " Li Ming admits, the deduct a percentage from a sum of money that includes to sell a delegate, sales commission that gives a doctor inside, the operation cost of all sorts of intermediate link, full shift arrives in medical price.
3, the salesperson makes up false conference is covered now
Introduce according to Li Ming of district selling manager, GSK (China) regulation, food expenses submits an expense account, standard of average per capita must not exceed 300 yuan, must brush card otherwise.
To take sale 7% use as medicines and chemical reagents popularizes funds, seek bill through all sorts of ways then, cover funds now.
"Interior is put in the monitoring of formally only, I look only apply for reimbursement whether does amount exceed sale the limit of 7% , paper receipt can be checked only have hairpiece bill. " Li Ming explains, to submitting an expense account the authenticity of items, go checking far from, "Short of exceeds the forehead to spend, can examine and approve " .
Handle a case the policeman is found out, in GSK (China) medical representing with " lecture is expended " name applies for reimbursement in great quantities, covered bribery, give sb a present and the expense that ask all sorts of items such as doctor travel, recreation, become risk of law of smooth items of an account, avoid in order to help a company.
GSK (China) salesperson, meeting and Yu Fu of breathing division director such A kind the client signs lecture agreement, general every month has lecture opportunity twice, pay lecture service to expend 1000 yuan.
"A lot of moment, the doctor takes lecture cost, but do not go lecture. " many salesperson introduction, "Leave the sales commission of prescription, the name that expends with lecture cashs " .
Wang Hui earlies childhood, even if doctor does not go lecture, GSK (China) department of market of Shanghai operation center and medical ministry, still can offer slide, him member that supply and marketing makes work is fictional conference content.
"Company acquiesce sells a cheat, but should do a few reallier. " Wang Hui is summed up, the company offers 56 slide, ask content cannot repeat every months.
Bark intelligent statistic passes, a GSK (China) sell a delegate, can submit an expense account one year probably 10 come the funds of second conference, but among them half above is fiction, "Come out to cover fund namely, the agenda of the conference, personnel, content, it is false. It is false..
Handle a case policeman introduction, GSK (China) the salesperson uses all sorts of means, cover from the company after taking ready money, regard pair of doctors as bribery partly " a shot in the locker " , another part, be invaded illegally by the salesperson occupy glom on to.
Much name suffers the GSK that visit (China) the salesperson thinks, the crucial point of this kind of phenomenon assesses a mechanism in the company, "The company offers funds, use what method without giving thought to again, look only can achieve the goal that increases sales volume, force a lot of people to be this by hook and crook " .
Sign up for reporter understanding according to new capital, as the Wang Hui that medicine represents, unexpectedly with " doctor assistant " the identity, sit in Yu Fu of breathing division director before, yu Fu is in charge of seeing a doctor, wang Hui is in charge of beating computer prescribe odd, time is as long as a year many.
At the husband place breath division leaves piece " Shu Li alternate " the amount of prescription also is changing. In March 2011, before Wang Hui is taken over, every months of dosage 100, recently a year many, every months of dosage maintains in 200—300 box.
Yu Fu says, the choice uses drug sometimes truly liable sex, "Two drug effect is similar, the medicine that can choose be on speaking terms represents the medicine of manufacturer.
This domain article (except outside signing) / new capital signs up for reporter Liu Gang
■ reviewing of details of a case
The Ministry of Puthe most popular selling norton internet antivirusblic Security reported ● on July 11, GSK (China) open sale channel of medicines and chemical reagents to achieve, raise the goal such as drug price, use the channel such as travel agent, wait for bribery to guild of medicine of official of individual government sector, minority and foundation, hospital, doctor.
● on July 14 GSK (China) 4 message exposure of company that tall canal is caught. Morrow, GSK (China) the company issues excuse statement first, call supportive China eradicative and corrupt determination.
Head office of Shi Ke of arrowroot orchid element was in ● on July 22 London releases statement to say, studying Chinese operation pattern, the plan is passed adjust operation pattern, reduce the operation cost in drug price. According to the data that investigates at present, GSK (China) nearly 30% what hold drug cost with the charge that boodles at commerce.
■ outspread
GSK is in China new drug of research and development is pointed to to violate experiment of compasses human body
According to United States of report of Xinhua News Agency " new York Times " say 22 days, according to the document of a secret that they obtain, shi Ke of element of arrowroot orchid of British pharmacy company is in China violate compasses operation and not be confined to sale level, still involve the business of drug research and development that is in China.
Shanghai center new drug is primary research and development or problem are serious
Reported on July 23 according to BBC website, " new York Times " the internal audit file that claimed to obtain Shi Ke of Ge Lan element to begin from November 2011, nerve of research and defree watch casevelopment of Shi Ke of element of indication Ge Lan kind the center of Shanghai research and development of medicaments is existing serious problem.
" new York Times " college of medicine of cite Ha Fo teachs Eric·Campbell's word says, it is a few cheaper that research and development is made in China, but it is more dangerous that petty gain often is brought about.
Internal audit report says Shi Ke of arrowroot orchid element, its built center of research and development in Shanghai 2007, hope to help its medicines and chemical reagents be passed in China not only examine and approve, also hope to spread out primary research and development to work here.
Audit report pointed out the serious problem of existence of center of this research and development, among them the research and development that a very serious problem involves cure to send sexual sclerosis and motorial disease medicaments more. The report says, the controller of project of this research and development has begun the animal experiment that after human body experiments, ability understanding concerns to report in medicines and chemical reagents.
Attend experiment patient or carry needless risk
" new York Times " university of new York of cite United States Arthur of chief of branch of ethics of medicine of center of orchid tribute medical treatment·Ka Pulan's word says, if the circumstance is belonged to solid, this will be medicine in research " cannot Rao Shu's injustice " .
He says, anybody cannot issue approval to develop human body test in the case that didthe most popular norton internet antivirus not get enough data, this is the act that violates medical ethics badly.
Report, the internal audit report of Shi Ke of Ge Lan element points out, although animal test result proves this medicine won't be right,the patient's safety produces an effect, but the potential risk with huge existence, because enter human body,the patient of the experiment may assume needless risk or accept invaliwatch casesd treatment.
The report says, shi Ke of arrowroot orchid element expressed last year, the report of another internal audit that submits later thinks, concerned problem already got settlement. But exterior expert points out, original audit reports the problem of exposure is very serious, show its do not have the center of research and development with strict him crucial control when enlarge is large-scale.
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