Company of China of Shike of arrowroot orchid element is suspected of serious economy crime tracking
Xinhua net Zhengzhou on July 25 report (reporter Zou Wei) " groom we open market with all sorts of means, offer relevant fare, still teach us cheat... I feel the company is to acquiesce to be encouraged even to doctor bribery. " on July 23, the place is interrogated in Henan Zhengzhou police, medicine of company of China of Shike of arrowroot orchid element says frankly on behalf of Wang Mou.
Come day after day, ke Zaihua of Lan Su history is suspected of arrowroot of global pharmacy tycoon serious economy commits a crime one case is paid close attention to highly continuously, public security mechanism also spreads out arrowroot of working —— afterwards in ground of without a stop Lan Su history is overcome (China) investment limited company (the following abbreviation " GSK (China) " ) after many tall canal is captured, include salesperson and doctor inside personnel of more experience case also is investigated lawfully.
How is medicine represented the doctor " drag sb into the mire " ? GSK (China) how to mask " black gold " trade? How does the doctor help medical look forward to enlarge market again? Reporter of Xinhua News Agency undertook tracking interviewing to this case, handling a case of the policeman's introduction and guilty suspect tell about under, with " lecture " the real learning that the name boodles all right " disguise or mask of an evildoer " by layer upon layer pare ——
Pull a doctor " enter the water " the means is various stare making a person
GSK (China) sale group structure is commonly " sale chief inspector - large area selling manager - district selling manager - medicine is represented " . Li Mou of experience case personnel the selling manager of a district that some is Zhengzhou large area, be in charge of 7 medicine delegate, many 10 hospital of city of state of responsible Xiang Zheng is promoted " easy benefit alternate " " complementary easy ketone " " 10 thousand hold in the palm forest " wait for GSK (China) of production breathe kind of medicines and chemical reagents.
modern dining chairsIn fact, before be controlled by police, he and colleague already were informed from interior " many tall canals are taken away, rumour is closer and closer " . On July 8, plum a such-and-such boss flies to Zhengzhou from Shanghai headquarters, the phone informs the much name that includes him inside of Zhengzhou to large area sells chief to attend a meeting, teach them how to handle police investigation. But can have not left, li Mou the person such as some already was taken away by police.
The Li Mou of medical delegate one's previous experience some, ever worked in look forward to of medicine of much home foreign capital, found new job 2012 GSK (China) hold the position of in-service, inside course of study of be familiar with " go regular " . Look in him, have the sale that does not try hard only, did not do errant doctor.
Some says Li Mou, a GSK (China) before salesperson mount guard, can accept specialized vocational training, mix besides the performance that can relate medicines and chemical reagents, advantage get used to disease benorth face shirtssides, the key grooms sale skill and strategy, its core content is " guest affection is safeguarded " , maintain the relationship with hospiharrison hot spring public pooltal, doctor namely. Every medicine delegate can lead 10 thousand yuan funds and one magnify list, there is the doctor record of each countrywide hospitals above, connect a doctor next namely according to area, cast its place good land " charge for the making of sth. is made " .
"We divide the doctor into 3 sort commonly model, learning, relation with resource model. " some says Li Mou, to learning model, offer the lecture, opportunity that attends high-end meeting through how, will help him increase force; To the relation model, through entertaining guests give sb a present does well relation, if he approbates your this individual to open your medicine with respect to how; To resource model, look to invest how many money on his body namely, throw more, the medicine that he opens you is much also.
In GSK (China) , measure one of important levels of a salesperson, the client that whether knows you namely (doctor) . Be like: Is the doctor right of medicines and chemical reagents approbated degree to arrive which one pace? What is the habit of prescribe? What is rule of the job, work and rest? When to go up every week evening shift? When be the home?
"He is free to talk with you commonly when evening shift, or you are OK also call at sb's house ' a visit to the parents or schoolchildren or young workers ' . In addition, the doctor has what individual there is the information such as what person to also want to master in hobby, home. " some says Li Mou, "Like to have a meal drink to look for opportunity fete, like fishing to accompany him to fish, like to play a ball game to ask him to play a ball game; His child likes to see a book buy a book, like motion to send famous brand sneaker... understanding client ability finds opportunity try to establish a relationship with sb. Like motion to send famous brand sneaker... understanding client ability finds opportunity try to establish a relationship with sb..
Some still explains Li Mou, a colleague once encountered an old doctor before him, "So old age still like to bathe massage, it is 300, the cost of 500, bathe to ask to arrange a young lady to massage. But family sales volume is large you are displeased do not rise, displeased cannot finish sale job, the boss attends a meeting to be scolded. The boss attends a meeting to be scolded..
Wang Mou of 35 years old is Li Mou a medicine represents some one's financial condition at the moment. She says for narrating, besides these groovy methods, oneself still have " killer mace " —— sits into doctor office directly, help knock clavier to type, open electronic prescription to wait, became a doctor on behalf of suddenly change one's identity from a medicine " assistant " .
"The company asks we must regard god as the client, satisfy all their requirement as far as possible. " Wang Mou says. If come up against to compare " color " doctor, "A phone is called in the evening let you go, without giving thought to when you also must go " .
She still introduces, these behavior hearts that company high level represents to medicine actually know abdomen bright, do not object not only, a few tall canals ever made clear a directive to selling a branch even: "Identify money to talk about money, identify learning to give learning the chance! Identify learning to give learning the chance!!
Escape penalize empty opens cheat to braid " disguise or mask of an evildoer "
Handle a case policeman introduction, the bribery funds that every medicine represents has the forehead to spend lii want modern dining chairsmitation, the 7 ％ that are sale commonly arrive 10 ％ . That is to say, sell 100 thousand yuan of drug, 7000 yuan can be used at to 10 thousand yuan to doctor bribery.
"These money should be centered on the doctor body that can generate sales volume most. " Wang Mou says, once the job is done,connect, classics doctor agrees, establish the record of this doctor, the amount that opens medicines and chemical reagents according to this doctor pays to its individual account " award " .
"How do you know which a few kinds of your medicine the doctor opened inside certain period? How much did every kinds of medicine open each? " the reporter asks Wang Mou.
spring poolWang Mou says, travel inner tube cries this " all square " or " make sheet " . "All square " should spend commonly " information is expended " division of the prescription from the hospital, news is taken, one " all square " charge can amount to hundreds yuan. What the company opens dosage according to the doctor is different, the doctor cent becomes A kind, B kind client, "For instance every month leaves 40 to 60, it is A kind clientnorton internet antivirus, it is a key, it is director, vice director commonly, prescription amount is larger. Prescription amount is larger..
"Some doctors are evasive naked money trades, but the fame that hopes to raise oneself. At this moment, academic conference or the action of lecture comes out now with respect to body. " Wang Mou tells a reporter, the charge of the conference pays by the company, the gift that joins meeting staff is offerred by the company, the travel after the meeting also is sponsorred by the company; In addition, still invite doctor lecture more as far as possible, next with " lecture is expended " the form pays a doctor bribery money.
"Actually, doctor of a lot of time is to did not go of lecture, the bill that I just expend lecture sends him to sign, give him money modern dining chairsnext. This kind of circumstance exceeds an in part. " Wang Mou says.
"How do you apply for reimbursement to the company then? " the reporter asks.
Wang Mou admits, she can be in apply for reimbursement the theme of dummy lecture on sheet, time, place, attend a number to wait. "The PPT tax that includes doctor lecture to uthe most popular selling norton internet antivirusse, the market department that is a company, medicine ministry gets ready, commonly 5—6 is covered, if some doctor was written to use a certain tax on monadlist, change next time, can accomplish a month not to weigh appearance, such too won't false looking. Such too won't false looking..
"When we apply for reimbursement to the company, only lecture cost and food expenses can sign up for, if lecture cost is insufficient, I buy take out of bill of a few meal. It is very clear that the company is opposite this actually, still fear we are done not quite really, financial department, audit department still can call occasionally come, point out where disagreement compasses, teach us how to be revised, had changed to be returned again. " Wang Mou says.
Handle a case the policeman is found out, in GSK (China) high-level;acquiescence;connivance coverts even encourage below, medical representing with " lecture is expended " name applies for reimbursement in great quantities, covered bribery, give sb a present and the expense that ask all sorts of items such as doctor travel, recreation, become risk of law of smooth items of an account, avoid in order to help a company.
"Black gold " doctor of lure by promise of gain becomes sell medicine to shove a hand
Plum of the person such as such-and-such, Wang Mou be captured, pull gave a few doctors, there is no lack of among them doctor of director, vice director. Already from cure 20 old Yu Fu (alias) be among them one of, in place a famous hospital holds the position of breathing division director.
2011, via colleague introduction, yu Fu becomes Wang Mou's client. "At that time GSK (China) medical delegate finds me, say they are the big companies before global rank leans, take academic activity seriously, can promote the doctor's medical treatment the standard, also sponsor a few national or international conference, solve meeting Wu cost, accommodation transportation expenses, still can ask us to travel. " Yu Fu says.
" ripe later, on holidays can be visited for certain, have a meal please, send gift, help close sentiment. Our section office organizes an activity, wang Mou buries sheet actively also. We helped them sell how many drug, they give us what get one's own back, everybody the know exactly about sth in the heart. " Yu Fu tells a reporter. Later, wang Mou puts forward truly to Yufuming, sell the assignment nearly two years heavy, pressure is great, can give sales commission directly: Every are raised " easy benefit alternate " 20 yuan, every are raised " complementary easy ketone " 10 yuan.
Wang Mou " do calm " all doctors that Yu Fu is in section office, nod with everybody talk about a condition to the dot. In this breath division, a month can leave piece 200 - 300 " Shu Li alternate " , and 400 - 500 " complementary easy ketone " , GSK (China) between the real value that the value of assessment of two kinds of medicines and chemical reagents that represents to medicine and hospital sell a patient, have 10 yuan several price difference.
Plum such-and-such, Wang Mou expresses, nearly two years the company was decided year all the sale of 30 ％ increases the job, but if if relevant disease has an amount,increasing, can rely on a doctor only many medicine. "Generally speaking, the hospital is objective go up to also can chase after sales volume actively really, liable sex ground is much open medicine. " Yu Fu says.
Some still explains Li Mou, a few " eat not the dead, control bad disease, price tall, rake-off is much " drug had better sell, especially heart head is hemal kind, invigorate the circulation of blood changes Yu kind, in officinal kind, the relationship that wants medical delegate and doctor only " reached the designated position " , some doctors still can open the medicine of a few incorthe best selling modern dining chairsrect disease even. The reporter enquires Yu Fu at this point, he denies himself to had opened the medicine of incorrect disease to the utmost, admit only " belovancouver to harrison hot springsw the circumstance that gets used to disease to allow, private concern is effective still " , but do not deny at the same time, "Below the drive of the interest, affirmative meeting somebody is done so " .
"In the long run, bribery cost is bury sheet by the patient... the company raised 1000 several salespersons, expenses of salary, bonus, operation is very large expenses. If do not have promotion expenses, if do not look for doctor try to establish a relationship with sb, the doctor is met to the choice of medicines and chemical reagents pure set out from medical effect, medical price can fall necessarily. " respecting here, plum all without exception of such-and-such, Wang Mou reveals deep regret desire and ashamed regret.
On July 21, when AbbasHussain is being made an appointment with to see by the Ministry of Public Security, the president of general affairs of international of be assigned personal responsibility for of head office of Shi Ke of arrowroot orchid element expresses, the plan is passed adjust operation pattern, reduce the operation cost in drug price.harrison hot spring weather forecast Concerned personage points out, in crowded price giving drug " black cost " , theory of price of drug of keep within limits is tabrass faucet aerator ll, excessive medical treatment, it is project of honest the people's livelihood. This public security mechanism weighs fist to attack is a good chance, tighten up with what the posture that punishs severely lawfully drives superintendency strength, hope all medicine look forward to, hospital, doctor is Buddhist monastic discipline, alarm bell to grow with this cry, the standard is run, regression of price allowing drug is normal, let learning return to learning, let a hospital return to a hospital, serve benefit and broad patient with more high grade, cheaper medicines and chemical reagents and medical treatment.
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